Asheville School

Asheville School viewbook and brochuresDuring an intensive, year-long project, we created thirteen different pieces corresponding with Asheville School’s marketing plan.

From a 56 page Viewbook to a two-fold “fact sheet,” all of these award-winning materials were designed to work together to form a cohesive look that defined Asheville School as a progressive, personal, academically and athletically challenging alternative to tier one private high schools. And a look that would make kids say, “wow, this school looks cool AND will help me get into a top university.” (Yes, just like that.)

Asheville School’s Director of Communications was most pleased, saying “without Freshbait on our team, we would have produced average, run-of-the-mill admission materials. Our materials would have been equal to other materials within our industry. Freshbait brought a vibracy and feeling of energy to our new materials that literally jumps off the page at readers. The depth of the materials is extraordinary.”

The materials received three top awards from CASE (Council for Advancement and Support of Education): Best Student Recruitment Publication Package, Best Student Recruitment Piece & Most Improvement in Design.

A 56-page viewbook anchored all the materials and set the visual tone.Focused on real-world aspects of student life, using a friendly, engaging design.Half-page overlays, foldouts, and witty asides kept the content engaging.

Brochures for academics, after-school activites, and one geared for parents.Asheville School academic brochure highlighted the wit and wisdom of teachers.Afternoon activities were treated with a dynamic, magazine-style layout.

Asheville School's parent brochure was made smaller, using similar styles, but with a more serious approach.Pre-teen brochures took a more fun approach, with more illustrations, foldouts, and stickers.