Golden Boy Partners

Logo for Golden Boy Partners, a partnership of Oscar De La Hoya and John Long.When boxer/philanthropist Oscar de la Hoya and real estate investment leader John Long formed their collaborative business venture, they turned to freshbait for help branding the new initiative. Utilizing the best visual aspects of each half of the initiative, we created their logo, identity system, materials and website.

Stationery and supplies refected crisp, modern standards.Packaging for promotional video DVD.Website helped sell the community-building aspect of the partnership.