Washington Mutual

Theme logo for Washington Mutual's annual employee event.Being pleased with our branding work for State of the Group, a three-day employee development conference, Washington Mutual asked us to create the next one, themed “What Really Matters”. After much brainstorming and idea generation, we fully realized several concepts, the winner using “viewfinder” brackets for objects, concepts and places that matter most to Washington Mutual employees. Our identity style guide was used to create event graphics, including wayfinding, badges, and banners.

A common use was to bracket evocative photos like a frame.Larger photos impart new meaning when used outside the brackets.Banner used outside the Anaheim Convention Center. Inside the convention hall, images and graphic elements were used on large presentation screens to reinforce the event ID.