Fulcrum Methods, a consulting group focused on organizational healthcare, needed a logo to appeal to their serious-minded medical institution audience. We utilized a mixture of classic and modern elements, and extended the design onto business cards, stationery, environmental, sales collateral, advertising, and a corporate website.
Being pleased with our branding work for State of the Group, a three-day employee development conference, Washington Mutual asked us to create the next one, themed “What Really Matters”. After much brainstorming and idea generation, we fully realized several concepts, the winner using “viewfinder” brackets for objects, concepts and places that matter most to Washington Mutual employees. Our identity style guide was used to create event graphics, including wayfinding, badges, and banners.
Streetline, a highly regarded startup enterprise in San Francisco, made freshbait responsible for their creative strategy, branding, logo and marketing materials. After designing the logo, we developed brand elements into a website and sales kit package. Over a three-year engagement, we also created a trade show environment, presentation slides, product documentation, and mobile/web application user interfaces.