Stand & Deliver

Corporate logo for Stand & Deliver, speech performance consultants.During their effort to reinvigorate their business, we asked Stand & Deliver to focus on their high-end corporate clients, and created an updated logo to expand that directive. A complete set of communication materials were created, plus directives on how to present the brand, and a philosophical, artistic approach to online communications.

Corporate communication materials for Stand & Deliver.Home page for Stand & Deliver used a short animated "ad" for message delivery.About page used clear information design and callouts to expand messaging.Interactive graphic elements engaged the user, and simplified communication.Client testimonials reinforced corporate philoosphy.

Fulcrum Methods

Corporate identity for Fulcrum Methods, consultants specializiing in organizational healthcare.Fulcrum Methods, a consulting group focused on organizational healthcare, needed a logo to appeal to their serious-minded medical institution audience. We utilized a mixture of classic and modern elements, and extended the design onto business cards, stationery, environmental, sales collateral, advertising, and a corporate website.

Business card and stationery for Fulcrum Methods.Environmental design for Fulcrum Methods event presence.

Fulcrum Methods Home PageFulcrum Methods What We Do pageFulcrum Methods Case Study pageFulcrum Methods About page


Corporate identity for Share360Japanese software company, Cybozu, needed freshbait to help ensure a solid launch for the their office groupware, renamed for the US market, and requiring an appropriate logo. After extensive research into their new business direction, we created their brand identity and taglline, “The center of workplace efficiency.” Stationery, sales kit, brochure and software packaging followed.

Brand colors and style elements were continued on their folder and business cards.Sales kit contained brochure, software packaging, and a personal note from sales.


Corporate logo for AIRMEDIA, mobile device content developers.As part of their push into the emerging mobile-phone content development market, AIRMEDIA asked freshbait to create a new ID, a full suite of materials, and a design guide for their corporate website.

Staionery system for AIRMEDIASales kit folder, seel sheets and case studies for AIRMEDIA.

Washington Mutual

Theme logo for Washington Mutual's annual employee event.Being pleased with our branding work for State of the Group, a three-day employee development conference, Washington Mutual asked us to create the next one, themed “What Really Matters”. After much brainstorming and idea generation, we fully realized several concepts, the winner using “viewfinder” brackets for objects, concepts and places that matter most to Washington Mutual employees. Our identity style guide was used to create event graphics, including wayfinding, badges, and banners.

A common use was to bracket evocative photos like a frame.Larger photos impart new meaning when used outside the brackets.Banner used outside the Anaheim Convention Center. Inside the convention hall, images and graphic elements were used on large presentation screens to reinforce the event ID.

Golden Boy Partners

Logo for Golden Boy Partners, a partnership of Oscar De La Hoya and John Long.When boxer/philanthropist Oscar de la Hoya and real estate investment leader John Long formed their collaborative business venture, they turned to freshbait for help branding the new initiative. Utilizing the best visual aspects of each half of the initiative, we created their logo, identity system, materials and website.

Stationery and supplies refected crisp, modern standards.Packaging for promotional video DVD.Website helped sell the community-building aspect of the partnership.

Asheville School

Asheville School viewbook and brochuresDuring an intensive, year-long project, we created thirteen different pieces corresponding with Asheville School’s marketing plan.

From a 56 page Viewbook to a two-fold “fact sheet,” all of these award-winning materials were designed to work together to form a cohesive look that defined Asheville School as a progressive, personal, academically and athletically challenging alternative to tier one private high schools. And a look that would make kids say, “wow, this school looks cool AND will help me get into a top university.” (Yes, just like that.)

Asheville School’s Director of Communications was most pleased, saying “without Freshbait on our team, we would have produced average, run-of-the-mill admission materials. Our materials would have been equal to other materials within our industry. Freshbait brought a vibracy and feeling of energy to our new materials that literally jumps off the page at readers. The depth of the materials is extraordinary.”

The materials received three top awards from CASE (Council for Advancement and Support of Education): Best Student Recruitment Publication Package, Best Student Recruitment Piece & Most Improvement in Design.

A 56-page viewbook anchored all the materials and set the visual tone.Focused on real-world aspects of student life, using a friendly, engaging design.Half-page overlays, foldouts, and witty asides kept the content engaging.

Brochures for academics, after-school activites, and one geared for parents.Asheville School academic brochure highlighted the wit and wisdom of teachers.Afternoon activities were treated with a dynamic, magazine-style layout.

Asheville School's parent brochure was made smaller, using similar styles, but with a more serious approach.Pre-teen brochures took a more fun approach, with more illustrations, foldouts, and stickers.


Logo and tagline for boutique Apple consultant, MacMan.MacMan, Los Angeles-based Apple Macintosh consultants, needed a logo that raised them above the crowded small business tech service market. We helped them create a clever tagline, sharp logo, identity system and marketing language. We then took time to ensure the website was friendly, easy-to-use and open to a non-tech and style-conscious Macintosh audience.

MacMan t-shirts made a popular gift for their clients.MacMan website home designed to be inviting to a non-tech audience.About page for MacMan.Services page for MacMan website.Testimonials for MacMan experiences were featured prominently.

Write It Well

Logo and graphic identity for Write It WellThe new owners of an educational publishing group decided to rename the company, and asked freshbait to create their logo and identity system. We also designed their flagship new book, and shopping website.

Write It Well brand elements were applied to stationery.Flagship publication of Write It WellShopping website developed for Write It Well.

Westwood Winery

Brand identity, logo and label design for Westwood WineryFreshbait has a long relationship with Westwood, first taking time to create a labeling system that best suited their artisinal, small-lot (and exceptionally tasty) wines. Starting with Pinot Noir and Syrah, the range expanded to other red varietals, a Rosé and even a walnut liqueur. The label identity was expanded for use on stationery and point-of-purchase materials. Being mindful the brand values extended to every aspect of the Westwood experience, we also designed their unique and welcoming tasting salon in downtown Sonoma.

Original labels for Westwood Syrah and Pinot Noir.Wine labels for Westwood RedFOUR and Rosé, mid-priced varietals.Stationery and business card designs were letterpress for handcrafted look.We designed, furnished and styled Westwood's comfortable tasting salon, located in downtown Sonoma.