During their effort to reinvigorate their business, we asked Stand & Deliver to focus on their high-end corporate clients, and created an updated logo to expand that directive. A complete set of communication materials were created, plus directives on how to present the brand, and a philosophical, artistic approach to online communications.
Fulcrum Methods, a consulting group focused on organizational healthcare, needed a logo to appeal to their serious-minded medical institution audience. We utilized a mixture of classic and modern elements, and extended the design onto business cards, stationery, environmental, sales collateral, advertising, and a corporate website.
Japanese software company, Cybozu, needed freshbait to help ensure a solid launch for the their office groupware, renamed for the US market, and requiring an appropriate logo. After extensive research into their new business direction, we created their brand identity and taglline, “The center of workplace efficiency.” Stationery, sales kit, brochure and software packaging followed.
Being pleased with our branding work for State of the Group, a three-day employee development conference, Washington Mutual asked us to create the next one, themed “What Really Matters”. After much brainstorming and idea generation, we fully realized several concepts, the winner using “viewfinder” brackets for objects, concepts and places that matter most to Washington Mutual employees. Our identity style guide was used to create event graphics, including wayfinding, badges, and banners.
When boxer/philanthropist Oscar de la Hoya and real estate investment leader John Long formed their collaborative business venture, they turned to freshbait for help branding the new initiative. Utilizing the best visual aspects of each half of the initiative, we created their logo, identity system, materials and website.
From a 56 page Viewbook to a two-fold “fact sheet,” all of these award-winning materials were designed to work together to form a cohesive look that defined Asheville School as a progressive, personal, academically and athletically challenging alternative to tier one private high schools. And a look that would make kids say, “wow, this school looks cool AND will help me get into a top university.” (Yes, just like that.)
Asheville School’s Director of Communications was most pleased, saying “without Freshbait on our team, we would have produced average, run-of-the-mill admission materials. Our materials would have been equal to other materials within our industry. Freshbait brought a vibracy and feeling of energy to our new materials that literally jumps off the page at readers. The depth of the materials is extraordinary.”
The materials received three top awards from CASE (Council for Advancement and Support of Education): Best Student Recruitment Publication Package, Best Student Recruitment Piece & Most Improvement in Design.
MacMan, Los Angeles-based Apple Macintosh consultants, needed a logo that raised them above the crowded small business tech service market. We helped them create a clever tagline, sharp logo, identity system and marketing language. We then took time to ensure the website was friendly, easy-to-use and open to a non-tech and style-conscious Macintosh audience.
Freshbait has a long relationship with Westwood, first taking time to create a labeling system that best suited their artisinal, small-lot (and exceptionally tasty) wines. Starting with Pinot Noir and Syrah, the range expanded to other red varietals, a Rosé and even a walnut liqueur. The label identity was expanded for use on stationery and point-of-purchase materials. Being mindful the brand values extended to every aspect of the Westwood experience, we also designed their unique and welcoming tasting salon in downtown Sonoma.