The Ortho-K Doctors website was designed to promote the understanding and use of Orthokeratology (OrthoK), a non-surgical procedure to gently reshape the eye for improved vision. We first created comprehensive corporate ID system, and then designed a full-featured website, designed to appeal to the those considering OrthoK. The site needed to both communicate the safety and effectiveness of OrthoK to consumers, and also sell doctors on the benefits of site membership. For trade shows and seminars, we created a branded environment with off-the-shelf components.
Bohler Institute, a educational organization specializing in real estate, asked us to create their corporate identity. We were directed to create a stately, refined image, and opted to design a seal, using a refined torch element from an earlier logo. With the logo completed, our work continued, providing detailed art direction and creative guidance for their website.
From a 56 page Viewbook to a two-fold “fact sheet,” all of these award-winning materials were designed to work together to form a cohesive look that defined Asheville School as a progressive, personal, academically and athletically challenging alternative to tier one private high schools. And a look that would make kids say, “wow, this school looks cool AND will help me get into a top university.” (Yes, just like that.)
Asheville School’s Director of Communications was most pleased, saying “without Freshbait on our team, we would have produced average, run-of-the-mill admission materials. Our materials would have been equal to other materials within our industry. Freshbait brought a vibracy and feeling of energy to our new materials that literally jumps off the page at readers. The depth of the materials is extraordinary.”
The materials received three top awards from CASE (Council for Advancement and Support of Education): Best Student Recruitment Publication Package, Best Student Recruitment Piece & Most Improvement in Design.