Pelsue, a manufacturer and supplier of industrial safety equipment, had quality products with superior engineering, and a history of excellent customer service. Unfortunately, their website didn’t make a compelling enough case for their business.
After interviewing management, staff, distributors and customers to learn what made Pelsue unique, we created new messaging and visual branding to better communicate their history of quality engineering.
We also developed a quarterly email campaign, centered around new and returning seasonal products, and encouraged the CEO to cater to his fans with personal stories on his blog. Website traffic, response and enjoyment was increased significantly from the previous version.