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      <image:caption>Westwood Winery \ Logo, Voice, Website, Retail experience, Marketing</image:caption>
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  <url>
    <loc>https://www.freshbait.com/expertise</loc>
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    <lastmod>2024-06-02</lastmod>
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  <url>
    <loc>https://www.freshbait.com/people</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-05-31</lastmod>
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      <image:title>People</image:title>
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  <url>
    <loc>https://www.freshbait.com/carma</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-17</lastmod>
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  <url>
    <loc>https://www.freshbait.com/activity</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
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  <url>
    <loc>https://www.freshbait.com/activity/college-bridge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/c98f4143-7d42-4957-8a4d-c38896e26cf4/Hero-100.jpg</image:loc>
      <image:title>Activity - College Bridge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/5c1bec6a-01e9-4c52-b338-c9aee007bad0/Logo.png</image:loc>
      <image:title>Activity - College Bridge</image:title>
      <image:caption>Logo and brand colors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/c51b8292-44de-4cda-b087-6d364cfe40d4/Infographics.png</image:loc>
      <image:title>Activity - College Bridge</image:title>
      <image:caption>Icons created for website infographics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/2b8e60fe-f806-4406-8603-ca2210697179/About+Us-100.jpg</image:loc>
      <image:title>Activity - College Bridge</image:title>
      <image:caption>About page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/782e9073-9556-4028-a2e0-e28ff09e0850/What+We+Do-100.jpg</image:loc>
      <image:title>Activity - College Bridge</image:title>
      <image:caption>What We Do page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/294b8290-4a5e-4509-9c9e-ad1963de0839/Donate-100.jpg</image:loc>
      <image:title>Activity - College Bridge</image:title>
      <image:caption>Donation page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/ba3b7912-f0d8-4f16-bb90-beb794d1457b/Blog-100.jpg</image:loc>
      <image:title>Activity - College Bridge</image:title>
      <image:caption>Blog</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/d0299a3e-60fc-4ba5-9bf2-de4f8deb1834/Success+Story-100.jpg</image:loc>
      <image:title>Activity - College Bridge</image:title>
    </image:image>
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  <url>
    <loc>https://www.freshbait.com/activity/spatio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/e4786934-caf0-4fb2-bcef-177222de0fdd/Logo.png</image:loc>
      <image:title>Activity - Spatio</image:title>
      <image:caption>Logo and brand colors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/64d4ef98-b67c-4c14-b293-b9673e48bb3c/Brand+elements.png</image:loc>
      <image:title>Activity - Spatio</image:title>
      <image:caption>Secondary marks and tagline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1717132740289-Y5AGLIKK4J55CSELEZES/Spatio-Macbook-animation.gif</image:loc>
      <image:title>Activity - Spatio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/7ce5b02f-80a9-440e-a28d-7b926102bf0e/Home.png</image:loc>
      <image:title>Activity - Spatio</image:title>
      <image:caption>Roy Neary, CEO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/4d4dd97d-3239-4702-92fa-8c4947c47acb/Roy.png</image:loc>
      <image:title>Activity - Spatio</image:title>
      <image:caption>Valerie Gail, Chief Experience Officer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/b2f3708d-b87c-411b-afc7-9c688e30f301/Valerie.png</image:loc>
      <image:title>Activity - Spatio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/44a1fef7-d884-4175-9dd8-48a9ad674abd/Buckaroo.png</image:loc>
      <image:title>Activity - Spatio</image:title>
      <image:caption>Dr. Buckaroo Banzai, Chief Knowledge Officer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/3661acc4-2259-4470-b815-d63b7572d77b/LinkedIn+Galaxies.png</image:loc>
      <image:title>Activity - Spatio</image:title>
      <image:caption>Advertising focused on three aspects of their USP.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/6d4bad34-7eaa-4adf-8b1f-4d514a82f7a2/LinkedIn+Key+Markets.png</image:loc>
      <image:title>Activity - Spatio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/2769dc0e-15b3-487f-a9d0-f5d3b52328ec/LinkedIn+ULP.png</image:loc>
      <image:title>Activity - Spatio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/10c45d60-8b87-4adb-99b0-4fa8a687d301/Event+Promo.png</image:loc>
      <image:title>Activity - Spatio</image:title>
      <image:caption>Global events were promoted online to generate awareness.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freshbait.com/activity/macman</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/3d1830d8-f3b8-407f-970b-d0f1dff3d8e6/MacMan+Logo.png</image:loc>
      <image:title>Activity - MacMan</image:title>
      <image:caption>MacMan logo and brand colors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/ab70f5b8-e828-4dc6-81c1-ceeb6b172d03/MacMan+Secondary+marks.png</image:loc>
      <image:title>Activity - MacMan</image:title>
      <image:caption>MacMan secondary marks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/549a0190-ec50-4ddb-bea3-22ba4a83586c/MacMan+Hero+LT.png</image:loc>
      <image:title>Activity - MacMan</image:title>
      <image:caption>MacMan website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/aa7f3c56-da25-4547-af5b-a969aa73fde6/MacMan+Home.png</image:loc>
      <image:title>Activity - MacMan</image:title>
      <image:caption>MacMan home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/ce41708d-1a36-4ac8-bf59-c73febb64091/MacMan+Home+DK.png</image:loc>
      <image:title>Activity - MacMan</image:title>
      <image:caption>MacMan home page in dark mode</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/89557c3c-1cac-4e27-a33c-47a9baeaa725/MacMan+Hero+DK.png</image:loc>
      <image:title>Activity - MacMan</image:title>
      <image:caption>MacMan website in dark mode</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/b8592fd7-34df-4cea-903a-f18c2c004eb2/MacMan+Home+P2.png</image:loc>
      <image:title>Activity - MacMan</image:title>
      <image:caption>Animated panel on home page 2/3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1eb2b33a-a2bc-463f-862b-06d701b8b21a/MacMan+Home+P3.png</image:loc>
      <image:title>Activity - MacMan</image:title>
      <image:caption>Animated panel on home page 3/3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/ed9202e7-9b45-478e-908c-cbf913b310ce/T-shirt-100.jpg</image:loc>
      <image:title>Activity - MacMan</image:title>
      <image:caption>T-shirt promoting "Nerd. Powers. Active!" slogan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1aa4ef48-8b6a-4cc9-8b08-cb7d541cee16/Tank+top-100.jpg</image:loc>
      <image:title>Activity - MacMan</image:title>
      <image:caption>Tank-top promoting "Nerd. Powers. Active!" slogan</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freshbait.com/activity/gailrice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/85a1dfe9-d221-4221-be0a-cf22f82e6b0a/Logo.png</image:loc>
      <image:title>Activity - Gail &amp; Rice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/8ef37835-48e3-43bf-9372-74789513a8eb/Brochure-100.jpg</image:loc>
      <image:title>Activity - Gail &amp; Rice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/8487108b-04a4-4978-b353-6503ea1b4c0a/Brochure+open-100.jpg</image:loc>
      <image:title>Activity - Gail &amp; Rice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/f597d897-5d72-4ee1-a575-b365eb7f2435/Stationery.jpg</image:loc>
      <image:title>Activity - Gail &amp; Rice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/bbc3ccff-6af4-41d7-af7c-d558d670fd84/Brandbook-100.jpg</image:loc>
      <image:title>Activity - Gail &amp; Rice</image:title>
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  </url>
  <url>
    <loc>https://www.freshbait.com/activity/option</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1590638292390-5NPCTLCE2CTCT9S8OBVV/image.png</image:loc>
      <image:title>Activity - OptionONE</image:title>
      <image:caption>OptionONE logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1590638343264-1P3NNCPT0AIFCQFHU3S3/image.jpeg</image:loc>
      <image:title>Activity - OptionONE</image:title>
      <image:caption>OptionONE marketing materials</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1590638361921-5T8KSDW90XFUT3C296NV/image.jpeg</image:loc>
      <image:title>Activity - OptionONE</image:title>
      <image:caption>OptionONE mini brochure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1590638380510-TDKE9STWG9UHR13BHEKY/image.jpeg</image:loc>
      <image:title>Activity - OptionONE</image:title>
      <image:caption>OptionONE swag</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1590638399359-5B1X2BEOL4F99S0HBL6V/image.jpeg</image:loc>
      <image:title>Activity - OptionONE</image:title>
      <image:caption>These typically get eaten before we can photograph them.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freshbait.com/activity/resilience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/e637dffd-37d4-4fd4-afeb-4dfb50992788/Logo.png</image:loc>
      <image:title>Activity - Resilience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/b9ebcde8-336c-49a1-87d5-7dddb34d544c/Home+hero.png</image:loc>
      <image:title>Activity - Resilience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/cdec6853-da9c-482b-b6bf-2845156bbbc0/Groups.png</image:loc>
      <image:title>Activity - Resilience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/f116c1c3-1396-43aa-b12c-ec21d6568b7b/Resources.png</image:loc>
      <image:title>Activity - Resilience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/0f2037f4-2446-4da9-ae1a-0a3b07f693eb/Environment.png</image:loc>
      <image:title>Activity - Resilience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/a4fbe926-182f-4a54-b868-af533e508d41/Home+page+detail.png</image:loc>
      <image:title>Activity - Resilience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1590635841870-C4IMHMRJ82M77ZQO1VFE/image.png</image:loc>
      <image:title>Activity - Resilience</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.freshbait.com/activity/marcel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1683423951155-ZRNRJR62L5N9FMDQF1RT/Tagline.png</image:loc>
      <image:title>Activity - Marcel Petard Wine Co.</image:title>
      <image:caption>The tagline represents a major departure from Marcel Petard's murky past.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/638da535-2a4a-4173-bb50-40b01f71849e/Logo.png</image:loc>
      <image:title>Activity - Marcel Petard Wine Co.</image:title>
      <image:caption>Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/b6ae217b-0a7a-4279-8015-5e11a01694b2/Apartment+Rose.png</image:loc>
      <image:title>Activity - Marcel Petard Wine Co.</image:title>
      <image:caption>Rosé of Pinot Noir in a lovely apartment setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/0d018b2c-afe9-447c-9a6a-54a4f5dcfe97/Pinot+label.png</image:loc>
      <image:title>Activity - Marcel Petard Wine Co.</image:title>
      <image:caption>Pinot Noir label.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/0d185461-f816-4522-a09e-4759328e5359/White+Table+Wine.png</image:loc>
      <image:title>Activity - Marcel Petard Wine Co.</image:title>
      <image:caption>White Table Wine, the original.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/9999f01c-f28e-4e26-ab0e-4c40f9fa9fba/Label+variations.png</image:loc>
      <image:title>Activity - Marcel Petard Wine Co.</image:title>
      <image:caption>Label development for new varietals and blends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/fe883a1d-af9e-4c1f-89d3-536a600d0f41/Cornu+A.png</image:loc>
      <image:title>Activity - Marcel Petard Wine Co.</image:title>
      <image:caption>The enigmatic and slightly more upscale sub-brand for the "Cornu" varietal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/6ca937b4-7e2c-4ce1-a8af-08b39dfeb9c6/MP+and+Rose.png</image:loc>
      <image:title>Activity - Marcel Petard Wine Co.</image:title>
      <image:caption>Chillin with his brother from Westwood Wine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/a96b95b5-2c47-4f99-879e-f513c2cd1939/Cornu+B.png</image:loc>
      <image:title>Activity - Marcel Petard Wine Co.</image:title>
      <image:caption>Another Cornu varietal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/001086d8-8aee-4b69-8567-2c18f6eb4703/Hero+ALT.png</image:loc>
      <image:title>Activity - Marcel Petard Wine Co.</image:title>
      <image:caption>A Rosé perfect for the backyard in summertime.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freshbait.com/activity/kidcity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/f923ede6-ad25-4538-855e-3b66626020e5/Photo+1-100.jpg</image:loc>
      <image:title>Activity - Kid City Hope Place</image:title>
      <image:caption>Bright, happy and hopeful T-shirt colors can be as varied as the people who wear them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/0d08f9f7-782d-4242-a6c0-e90e7632ccdd/Kid-City-hero.png</image:loc>
      <image:title>Activity - Kid City Hope Place</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/74ca3d93-f606-48ff-b251-caa399cad075/Photo+2-100.jpg</image:loc>
      <image:title>Activity - Kid City Hope Place</image:title>
      <image:caption>Students and volunteers in the Kid City music program.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/b014881a-5d6f-4472-96f9-cb7b2dcefdcf/BC+Hero.png</image:loc>
      <image:title>Activity - Kid City Hope Place</image:title>
      <image:caption>Business cards and stationery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/bcde13d1-ae31-4d57-b97b-cce6ecef404f/Photo+3-100.jpg</image:loc>
      <image:title>Activity - Kid City Hope Place</image:title>
      <image:caption>Volunteers and staff at a fundraising event.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freshbait.com/activity/odyssey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1683432731143-NF7TQWAJND395Z4ZPRYW/Hero-100.jpg</image:loc>
      <image:title>Activity - Odyssey Works</image:title>
      <image:caption>Scene from a performance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/2fd4c7db-c2a1-4b17-9fa2-7c49fba97dc4/Logo.png</image:loc>
      <image:title>Activity - Odyssey Works</image:title>
      <image:caption>Logos and brand colors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/c7a49679-b242-4e96-b31a-48b32558f3cc/Business+Cards-100.jpg</image:loc>
      <image:title>Activity - Odyssey Works</image:title>
      <image:caption>Business cards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/724a870c-3242-48dd-b8ec-7f9be44b830a/iPad+in+use-100.jpg</image:loc>
      <image:title>Activity - Odyssey Works</image:title>
      <image:caption>Website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/95090666-554f-4b42-a3c1-24e16253132d/Sound+Bath.png</image:loc>
      <image:title>Activity - Odyssey Works</image:title>
      <image:caption>Photos from productions are stamped with the "OW" seal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/092f6fba-f508-4f63-a35f-62567f31d661/Social+Media-100.jpg</image:loc>
      <image:title>Activity - Odyssey Works</image:title>
      <image:caption>Social media resources.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/4e98fba0-4276-4720-ae48-170ab6b18754/Postcards.png</image:loc>
      <image:title>Activity - Odyssey Works</image:title>
      <image:caption>Postcard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/01ff84c0-54cf-4925-ba96-cca0ae040b31/Website-100.jpg</image:loc>
      <image:title>Activity - Odyssey Works</image:title>
      <image:caption>Website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/7cdee0f4-5848-4c13-a042-b6c83e71a6c0/Workshop-100.jpg</image:loc>
      <image:title>Activity - Odyssey Works</image:title>
      <image:caption>Workbook used during an operational meeting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/a9ad379b-f515-430e-9098-5ad3467ff03f/Group+hug-100.jpg</image:loc>
      <image:title>Activity - Odyssey Works</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.freshbait.com/activity/yeshealth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/5c4ea80b-b938-4acb-a532-b42357e43b10/Logos.png</image:loc>
      <image:title>Activity - Yes Health</image:title>
      <image:caption>Yes Health logos, tagline and brand colors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/5f350048-18bc-41e8-80f6-388947e4354e/UI.png</image:loc>
      <image:title>Activity - Yes Health</image:title>
      <image:caption>User Interface elements and icons.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/5303a1e2-8ebc-4e1b-9da5-1d57ad18478e/Illustrations.png</image:loc>
      <image:title>Activity - Yes Health</image:title>
      <image:caption>Colorful and fun supporting illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/43f0df88-0b89-4fc6-bce2-268ae8bce577/Roadmap+Poster.png</image:loc>
      <image:title>Activity - Yes Health</image:title>
      <image:caption>Part of a member welcome kit, this program roadmap poster broadly outlines the path to better health.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/353b619b-efcd-447c-b277-1074ec0750d6/Welcome+Kit+material.png</image:loc>
      <image:title>Activity - Yes Health</image:title>
      <image:caption>Additional welcome kit materials included instructions and a welcome letter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/2594d2d2-6f6e-4e94-b8e3-7856e385131d/Resource++-+Guidelines.png</image:loc>
      <image:title>Activity - Yes Health</image:title>
      <image:caption>Other member resources are welcoming and inclusive, promoting simple changes towards better health.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/04f86ef3-befb-4709-bb18-922806f959f4/Resource+-+Meal++Plan.png</image:loc>
      <image:title>Activity - Yes Health</image:title>
      <image:caption>Realistic meal plans make healthy eating manageable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/dc49d50f-35b4-45ce-b11e-deddc114cd98/Cala+Flower.png</image:loc>
      <image:title>Activity - Yes Health</image:title>
      <image:caption>AI-powered "Cala Flower" is a virtual member of the coach team. Along with appearance, we developed her personality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/f94a6d25-1b1b-48fe-bc12-177a268b6ed6/Email+campaign.png</image:loc>
      <image:title>Activity - Yes Health</image:title>
      <image:caption>Email campaign encouraging members to connect and use their digital scale, an important component of the weight loss program.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freshbait.com/activity/gabler</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/65e6e076-963c-4a06-b251-88554d3150e8/Three+booklets.png</image:loc>
      <image:title>Activity - Gabler Molis &amp; Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/9ebd8569-5f04-4e86-ad81-788f4c72dc9f/Welcome.png</image:loc>
      <image:title>Activity - Gabler Molis &amp; Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/485436e7-0f49-4513-9da3-c7b07e9856f5/Income+Tax.png</image:loc>
      <image:title>Activity - Gabler Molis &amp; Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/10e4a2ab-b0c6-472f-8e0e-381b68624dd7/Taxable+Income.png</image:loc>
      <image:title>Activity - Gabler Molis &amp; Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/8424758e-0074-4d2c-aaee-6b97941232b2/Sales+Tax.png</image:loc>
      <image:title>Activity - Gabler Molis &amp; Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/7ad5ab66-77fd-4251-9ab6-543d5db115d3/Automotive.png</image:loc>
      <image:title>Activity - Gabler Molis &amp; Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/624fe532-8c5e-4f80-8c2a-7fef10207fb4/Estate+Taxes.png</image:loc>
      <image:title>Activity - Gabler Molis &amp; Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/f7bcc3d4-451e-46af-989f-268da2e0f25a/Back+Front+cover.png</image:loc>
      <image:title>Activity - Gabler Molis &amp; Company</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.freshbait.com/activity/asheville-school</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1682653517827-7EKNWSAWGM7M74GQXIQZ/Hero+MAIN.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>Viewbook (left) and direct mailers for 8th and 7th graders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/5b74dab7-5013-4615-ab92-4495bdfc28f0/Hero+ALT.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>Academic Prospectus and Afternoon Activities brochure are companions to the Viewbook. Parents booklet (right) was given a more serious and elegant style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/d09de199-0765-4bfc-a85e-cdf16b7417c9/Viewbook+page+-+Dylan.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>Quotes and first-hand experience from students were highlighted throughout the materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/19a7de88-2b75-4fbc-ada9-c080b1019004/Viewbook+page+-+Laundry.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>Fold out sidebars with humorous copy and illustration added levity and surprise to the experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/f78f4aac-6d54-4d6b-b9cd-a2ffb9ed19c4/Viewbook+page+-+education.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>Clever callouts and half-pages on uncoated stock made browsing the material fun and surprising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/cd41e88c-65f1-4a85-bf65-488ae0a16c0b/Activities+page+-+mountain.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>The mountaineering program, highlighted in a dynamic spread from the Activities brochure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/45f3355a-31f5-4610-ae22-a6b10b5d6b0a/Parents+page+1.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>The Parents booklet, focused on building trust with Asheville School and their child's future, used a more serious tone and style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/4483729b-0e34-4f90-a093-1291cc4a3587/Parents+page+2.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>It uses a timeline to help tell a story and engage with readers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/808f8e7f-9e48-4a7b-bc94-b8a1e12e9b37/Youth+brochure.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>A direct mail for 7th graders unfolded to a poster with stickers, and a separate fact sheet for the parents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/32f73b0f-048e-48f2-afb1-8b7b04a4b5cd/Faculty+3.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>We profiled select faculty to add personality to the Academic Prospectus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/db5669d4-e378-4cad-b184-46885a0464be/Activities+page+-+Sports.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>Insight on team sports at Asheville in the Activities brochure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/651b3280-03a4-44c3-a8e0-7b95f0f95d7a/Faculty+1.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>Lighter-toned content provides balance with the more informational.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/dbe45052-5855-413c-ba0e-7bf458b560a1/Viewbook+page+-+Mary.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>Student profile in the Viewbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/551776bd-e2b9-4946-8bdb-15175b69ab22/Faculty+2.jpg</image:loc>
      <image:title>Activity - Asheville School</image:title>
      <image:caption>Faculty profile in the Academic Prospectus.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freshbait.com/activity/sobriquet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/8b990c88-02e2-4634-9b16-d6aff1c03582/INEL+10+Package-100.jpg</image:loc>
      <image:title>Activity - Sobriquet</image:title>
      <image:caption>Enclosed in a sheer fabric bag.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/3560d84c-d3f6-42dc-96ed-5596978430d2/INEL+10+Open+L-100.jpg</image:loc>
      <image:title>Activity - Sobriquet</image:title>
      <image:caption>Three-panel folded insert with track listing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/5647d6d6-b918-44d2-a489-499143b9cb18/INEL+10+Open+R-100.jpg</image:loc>
      <image:title>Activity - Sobriquet</image:title>
      <image:caption>Opens to reveal the CD, covered by a translucent sheet printed with flying birds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/ebd653ab-b746-4286-b1c8-2aacac0e2baf/INEL+10+Reverse-100.jpg</image:loc>
      <image:title>Activity - Sobriquet</image:title>
      <image:caption>Full image of the vintage Citroen DS featured on the cover.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1683421053570-3NQ5PVVV8PA9FGQ4BLO2/INEL-10-Hero.jpg</image:loc>
      <image:title>Activity - Sobriquet</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.freshbait.com/activity/prou</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/6b5738f1-b4a6-4c6a-bf12-cb49f9bf3ed2/Main+Content.png</image:loc>
      <image:title>Activity - ProU.net</image:title>
      <image:caption>Design focused on clearly presenting the content, with an intuitive navigation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/9d276903-37eb-4385-b8e2-edbebe1ad9c3/Quiz.png</image:loc>
      <image:title>Activity - ProU.net</image:title>
      <image:caption>Interactive elements, like short quizzes and discussion questions keep student engagement levels high.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/9f8e5665-c76f-469c-b4e3-42fb0f38e393/PDF+Resource.png</image:loc>
      <image:title>Activity - ProU.net</image:title>
      <image:caption>External resources like PDFs and videos support the primary content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/23a0e8d4-a9f8-4e7b-a5cd-f49a0d9b4236/Progress.png</image:loc>
      <image:title>Activity - ProU.net</image:title>
      <image:caption>Student progress and grades are tracked as they complete each section of the course.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/9811c503-cb62-47ff-9001-a1360cebde5a/My+Classroom.png</image:loc>
      <image:title>Activity - ProU.net</image:title>
      <image:caption>For students, enrollments and quiz scores are managed in the My Classroom dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/55663f35-f635-4695-9311-658eab2adc3e/Instructor+Central.png</image:loc>
      <image:title>Activity - ProU.net</image:title>
      <image:caption>For educators, reports and student communication are managed in the Instructor Central dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/9b26e2ae-c38a-47c9-8bb4-07b6c26191e1/Reseller+Central.png</image:loc>
      <image:title>Activity - ProU.net</image:title>
      <image:caption>The Reseller Central dashboard manages course orders, student records, sales reports and usage.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freshbait.com/activity/westwood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/1688174608690-79CXUK2CKEUY6NR7Z1VP/Hero.jpg</image:loc>
      <image:title>Activity - Westwood Wine</image:title>
      <image:caption>The Westwood brand identity is anchored with a tree we designed and had illustrated in pointillist style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/adea9447-df40-4418-9503-3558963d9a92/Line-up.jpg</image:loc>
      <image:title>Activity - Westwood Wine</image:title>
      <image:caption>Labels for varietals and blends are derived from the flagship Pinot Noir.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/61ab9539-6212-4e93-ad3f-02419b961873/Stationery.jpg</image:loc>
      <image:title>Activity - Westwood Wine</image:title>
      <image:caption>Stationery was letterpress printed, reflecting the hand-crafted approach to wine-making.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/328f46a7-d4fe-4709-8d9f-89df63436f75/WIne+Club+card.png</image:loc>
      <image:title>Activity - Westwood Wine</image:title>
      <image:caption>Wine club promo cards ask if you prefer to "Sip, imbibe or quaff?"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/15dd91d2-77a8-4bd9-8447-b4c7e42ecd4f/Tasting+1.jpg</image:loc>
      <image:title>Activity - Westwood Wine</image:title>
      <image:caption>We designed the tasting salon interior with a transom "window", tin ceiling, slate floor, and a selection of vintage and modern furnishings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/798edfb2-23f9-4159-93fc-d51a9cbe7fd8/Mood+white.jpg</image:loc>
      <image:title>Activity - Westwood Wine</image:title>
      <image:caption>Freshbait got deeply involved with the operation and expansion of Westwood, from the farm to the tasting salon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecf2909b78ba0651d331845/f0b7a1ba-2db0-4bda-a601-157c8eb85edc/Original+drafts.jpg</image:loc>
      <image:title>Activity - Westwood Wine</image:title>
      <image:caption>First label drafts, from which the middle two were chosen to develop into finished products.</image:caption>
    </image:image>
  </url>
</urlset>

