Marcel Petard Wine Co.
Marcel Petard creates uncommon wines for common people. An itinerant French vigneron with a deliberately low profile, he has long preferred mystery to visibility.
To help bring his singular vision to life, Freshbait created a brand identity that balances character, intrigue, and approachability—capturing the spirit of the wines without dispelling their mystique.
The tagline represents a major departure from Marcel Petard's murky past.
Logo
Rosé of Pinot Noir in a lovely apartment setting.
Pinot Noir label.
White Table Wine, the original.
Label development for new varietals and blends.
The enigmatic and slightly more upscale sub-brand for the "Cornu" varietal.
Chillin with his brother from Westwood Wine.
Another Cornu varietal.
A Rosé perfect for the backyard in summertime.