Yes Health
Yes Health helps people prevent diabetes and lose weight with all-mobile, expert nutrition and fitness coaching.
Freshbait partnered with them from the beginning, creating a brand centered on empowerment, encouragement, and lasting well-being. We shaped a visual identity and voice that reflects their holistic, personal approach to health—friendly, purposeful, and engaging at every touchpoint.
Yes Health logos, tagline and brand colors.
User Interface elements and icons.
Colorful and fun supporting illustrations.
Part of a member welcome kit, this program roadmap poster broadly outlines the path to better health.
Additional welcome kit materials included instructions and a welcome letter.
Other member resources are welcoming and inclusive, promoting simple changes towards better health.
Realistic meal plans make healthy eating manageable.
AI-powered "Cala Flower" is a virtual member of the coach team. Along with appearance, we developed her personality.
Email campaign encouraging members to connect and use their digital scale, an important component of the weight loss program.